Rapid change is a reality in marketing these days. Constant advances in technology influence how we communicate, shop and live our daily lives. As consumers adopt the new capabilities, businesses…
The story behind the name Fresh Figs Marketing tickles people. Not only does it speak to the values of the business – authenticity, creativity and quality – but it reflects…
Creativity, flexibility, and the ability to respond quickly to change are touted as the most important characteristics needed in organizational leaders these days. Indeed, business and life move and change…
Condé Nast announced last week that it will stop publishing a printed version of Self magazine, making the move to a digital dominant brand strategy. In their announcement, chief business…
In November’s blog post, 2017 Marketing Strategy Planning: Begin With Analysis, we recommended you start your planning for next year’s marketing efforts by reviewing what worked and what did not…
Research into the neuroscience behind consumer behavior has been uncovering how our brains process buying decisions. Marketers have been watching these results closely, hoping for a better glimpse into their…
It is understandable how tackling social media can seem daunting for businesses. The pioneer platforms like MySpace, Facebook and Twitter were initially set up as a way for people to…
Content marketing is a large part of what we do here at Fresh Figs Marketing. We create content for many types of industries, from landscaping and interior design, to orthodontics…
Within the content marketing world there is much debate about the appropriate length of a blog post. Some experts feel that a 1,600 word minimum blog garners better reader engagement, while others…
