Just Fig It: Three Years of Marketing Mojo
On November 1, 2016 the Fresh Figs Marketing Team celebrated our three-year anniversary. Like everyone always says – it flew by! Our original team is still together, and Emelie, our…
Daily Beast President Agrees: Content Marketing is About YOUR Website
At Fresh Figs Marketing we are always espousing the idea that a brand's digital marketing efforts should be focused on the only space they own on the internet - their website.…
2017 Marketing Strategy Planning: Begin With Analysis
Going with your gut has its place in business, and as an entrepreneur that practice has probably worked for you many times. However, when it comes to marketing strategy planning,…
How to Use Hashtags on Social Media
When used correctly, hashtags can be a powerful engagement tool on social media. Twitter started using these punctuation marks as a way to categorize and search tweets, and the practice has…
Applying the Latest Social Media Trends to Your Business
Social media is a constantly evolving marketing tool. It can be a challenge to keep up with the evolutions of the "old timers" like Facebook and Twitter, and the introduction…
4 Tips for Implementing an Effective SEO Strategy
Search engine optimization, or SEO, is often discussed as a “behind the curtain” magic trick that the average business owner will never be able to master. The truth is that…
Why Brick and Mortar Retail Stores Should Not Fear the Internet
I’ll begin by stating the obvious: the internet has changed how we do business. While many industries have done their best to keep that change at bay, I think we…
Great Ways to Irritate Your Customers on Social Media
Sprout Social recently conducted a survey of 1000 people to uncover their viewpoints on the social media activity of businesses. You can click here to read more about their findings, which…
Understanding Your Customer Lifecycle Can Grow Your Business
Growing your customer base means both attracting the new and keeping the old. Therefore, both efforts must be included in your marketing plan. A customer lifecycle is the process a…
A Bit of Advice on Facebook Advertising
One thing you can count on in the world of social media is that it will change. As we discussed in our blog “What Does the Latest Facebook Algorithm Change…