Just Fig It: Expand Your Horizons at the Heartland Film Festival
Yay! It is that time of year again, when Indianapolis is treated to the fabulous films chosen for the Heartland Film Festival. At Fresh Figs Marketing, we believe that creativity…
4 Tips for Implementing an Effective SEO Strategy
Search engine optimization, or SEO, is often discussed as a “behind the curtain” magic trick that the average business owner will never be able to master. The truth is that…
Why Brick and Mortar Retail Stores Should Not Fear the Internet
I’ll begin by stating the obvious: the internet has changed how we do business. While many industries have done their best to keep that change at bay, I think we…
Great Ways to Irritate Your Customers on Social Media
Sprout Social recently conducted a survey of 1000 people to uncover their viewpoints on the social media activity of businesses. You can click here to read more about their findings, which…
Business Blogging: Writing Informational vs. Storytelling Blogs
There are, generally, two categories of blog posts that you will use in your business blogging efforts: the informational blog and the storytelling blog. Though these two variations achieve the…
Understanding Your Customer Lifecycle Can Grow Your Business
Growing your customer base means both attracting the new and keeping the old. Therefore, both efforts must be included in your marketing plan. A customer lifecycle is the process a…
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