Rapid change is a reality in marketing these days. Constant advances in technology influence how we communicate, shop and live our daily lives. As consumers adopt the new capabilities, businesses…
Building a successful online presence does not rely solely on your web marketing efforts, but in how consistent both online and in-person interactions with your business are. Creating authenticity in…
Condé Nast announced last week that it will stop publishing a printed version of Self magazine, making the move to a digital dominant brand strategy. In their announcement, chief business…
In November’s blog post, 2017 Marketing Strategy Planning: Begin With Analysis, we recommended you start your planning for next year’s marketing efforts by reviewing what worked and what did not…
It is understandable how tackling social media can seem daunting for businesses. The pioneer platforms like MySpace, Facebook and Twitter were initially set up as a way for people to…
At Fresh Figs Marketing we are always espousing the idea that a brand's digital marketing efforts should be focused on the only space they own on the internet - their website.…
Going with your gut has its place in business, and as an entrepreneur that practice has probably worked for you many times. However, when it comes to marketing strategy planning,…
Social media is a constantly evolving marketing tool. It can be a challenge to keep up with the evolutions of the "old timers" like Facebook and Twitter, and the introduction…
Search engine optimization, or SEO, is often discussed as a “behind the curtain” magic trick that the average business owner will never be able to master. The truth is that…
I’ll begin by stating the obvious: the internet has changed how we do business. While many industries have done their best to keep that change at bay, I think we…